Skip to main content

We uncovered our DNA by talking to our people; by asking them why Bromford is special for them, what makes us different and how we should operate.

In 2018 we held more than 30 workshops with nearly 500 colleagues attending and sharing their views. From these sessions the final definitions of our values, or as we call them, our DNA emerged. It’s by colleagues working together that we will bring the DNA to life as it informs all that we do and the way that we do it.


Be Honest Be. Honest
We do what we say we will and are open to being challenged and challenging others. And when things go wrong we hold our hands up, admit it and learn from our mistakes. We build relationships based on openness, respect and integrity.
Be Brilliant Be. Brilliant
We work smarter, not just harder and collaborate with others to get results and hold ourselves and others accountable for achieving our goals. We see the best in people and believe we can all achieve more. We’re curious about learning new things.
Be Bold Be. Bold
We do the right thing for our customers and colleagues. We love new ideas and views and challenge assumptions. We work with confidence and empower others to make decisions for themselves.
Be You

Be. You
We embrace the fact that everyone is different and encourage people to use their life experience and personality every day to create positive experiences for customers and colleagues. We think big, are positive and celebrate our successes and those of others. We’re energised, happy and productive.

Do you have our DNA?

If you think you've got our DNA we'd love to hear from you. Take a look at all our current vacancies below.