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A housing estate in Gloucestershire will be transformed after planning chiefs gave Bromford the green light to press ahead with their inaugural regeneration scheme, paving the way for a £4.5m investment in the local area.

The Cirencester Regeneration Scheme was first announced in February 2017 and the housing provider has been working closely with customers ever since to find them alternative places to live.

On Thursday 25 October Cotswold District Council granted Bromford planning permission to demolish 41 homes on Paterson Road and Golden Farm Road, forming part of Cirencester’s Beeches Estate, which had become costly to heat and run. In their place, 36 brand new one, two and three bed homes and flats will be constructed for rent and shared ownership.

The initiative is part of an overarching strategy designed to build the right homes for its customers and to offer them a “platform to achieve more” as well as addressing the UK’s growing housing shortage.

All existing properties will be cleared by a local demolition contractor before construction work starts on site during 2019.


Head of localities Charlie Jackson said: “Bromford is committed to providing each of our customers with a high quality home that supports them to be their best and we’re delighted to receive planning permission to invest in Cirencester and breathe new life into the Beeches Estate.

“Gloucestershire is an area we can really make a difference in and with the UK’s housing shortage showing no signs of slowing down, financially strong organisations like Bromford have a central role to play in investing in new and existing homes and services. We know the demand for affordable properties to rent is high and by incorporating shared ownership into the site we are also giving people who can’t necessarily afford to buy on the open market a brilliant opportunity to get on the property ladder.”

Bromford strengthened its South West presence in July by forming a new partnership with South Gloucestershire-based Merlin Housing Society. A merger with Tewkesbury-based Severn Vale Housing is expected to complete by January, taking the new organisation to one with around 42,000 homes and able to deliver 15,000 new homes in the next decade, 50 per cent of which will be in Gloucestershire.

To find out more about the regen project please visit this page

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