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Housing associations Bromford and Severn Vale have completed their merger today, creating a new 44,000 home landlord.

The expanded organisation, which will retain the Bromford name, now provides homes to over 100,000 customers, employs 1,800 staff and has a turnover of £270m. And over the next decade it will be delivering one of the largest housing association-led housebuilding programmes, with a planned net investment of more than £1.5bn in 14,000 new homes in the Midlands and south west.

Chief Executive Robert Nettleton said: “The combined financial strength of our new organisation gives us a great foundation enabling us to build more new homes, invest more in people and the opportunity to create the best organisation in the area that we operate in.

“By introducing our neighbourhood coaching approach to our new customers in Tewkesbury we can help even more people to thrive in their homes.

“There remains a real shortage of quality, affordable housing across our operating area. But by pooling our resources we can make a real difference by building even more new homes than we would have been able to build individually. This year we’ll build more than 1,200 homes and we plan to increase that in the years ahead.”

The merger follows on from Bromford and Merlin joining forces 6 months ago. It means that Bromford now owns more than 21,000 homes in Gloucestershire and South Gloucestershire, making it the largest housing provider in the area – enabling it to work in partnership with others to deliver transformational change.

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