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the Bromford DNA is at the heart of who we are, what we do and why we do it.  

More than 500 colleagues were involved in creating our DNA, talking about why Bromford is special for them, what makes us different and how we should operate. Now our colleagues are working together every day bringing the DNA to life in everything they do. 



Be Honest

You build trusting relationships based on openness, respect and integrity

You learn from mistakes and are open when things go wrong

You do what we say we will and keep commitments

You’re open to being challenged and challenging others

Be. Brilliant
We work smarter, not just harder.

We collaborate with others to get results and hold ourselves and others accountable for achieving our goals.

We see the best in people and believe we can all achieve more.

We’re curious about learning new things. 

Be Bold

You do the right thing for our customers and colleagues

You look for new possibilities and challenge assumptions

We work with confidence, but remain humble, using empathy

You empower others to make decisions

Be You

You dare to be different – using life experience and personality 

You embrace people’s differences to build a better community 

You think big, celebrate success and are positive about what we can do

You are respectful to others and take responsibility for inclusion


If you think our DNA matches yours, we'd love to hear from you. Take a look at all our current vacancies below.