The village of Badsey in Worcestershire is set to gain 75 new affordable homes.
Housing provider Bromford Flagship LiveWest (BFL) has bought the Brewers Lane site from Northern Trust Land and will build the homes itself, using its in-house construction team.
Outline planning permission was granted in December 2025, with estate agency Savills acting as marketing agent.
Catherine Jarrett, Regional Director of New Homes at BFL, said: “It’s been a pleasure to work with Northern Trust and Savills to see this land purchase through.
“We’ll be developing this site into an all-affordable housing scheme, to be built by our in-house construction team, and we’re really excited to see the homes and community grow and take shape as we bring more much-needed affordable housing to Wychavon.”
Of the 75 homes, 52 will be for rent, let to families on local housing registers. That includes 20 at social rent, set at around 60% of market rates, and 32 at affordable rent, capped at up to 80%. The remaining 23 are for shared ownership, a lower-cost route to homeownership in which buyers purchase initial shares in a property and pay rent on the remaining shares.
Each home will also include EV chargers and water butts for more efficient water usage.
John Tootell, Strategic Land Director at Northern Trust Land, said: “It is hugely rewarding to have the site in the hands of a developer to deliver the vision, and to see the site being brought forward as a 100% affordable housing scheme.
“This will make a meaningful contribution to meeting local housing needs in Badsey and the surrounding area, delivering real benefits for the community.”
Beyond the homes themselves, the development will bring improved transport links and dedicated visitor parking spaces to local facilities. These will be used by the nearby Badsey Community & Sports Centre and Evesham Archery Club to help relieve congestion during peak periods.
The Brewers Lane development is funded by Homes England and will contribute to BFL’s commitment to delivering over 3,000 new homes each year. Construction is expected to start by early 2027.