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Everyone deserves to feel safe in their own home. Sadly Domestic abuse occurs in homes up and down the country and for England and Wales, domestic abuse crimes have risen again this year, 6% (ONS 2021). As a sector we 100% need to ensure we play a part in "turning the tide" on domestic abuse.

Campaigns like The United Nation’s 16 Days of Action certainly play their part. Since 1991, the campaign’s existed to raise awareness of the fact that:

  • 25% of women are affected by domestic violence during their adult lifetimes
  • 16% of men are affected by domestic violence during their adult lifetimes
  • 75% of people who endure domestic violence are targeted at work

To mark #16DaysOfAction, Bromford created video content with the Shropshire Domestic Abuse Service, launched a website support page, developed college tool kits and refreshed our domestic abuse policy.

The collaborative approach taken for things like the video with Shropshire Domestic Abuse Service (see below) is an example of where Bromford wants to be in terms of collaboration. It’s an approach echoed by National Housing Federation’s Chief Executive Kate Henderson;

Early and effective interventions have the potential to reduce the risk of homelessness of both the victim-survivor and the perpetrator if effective support and multiagency coordination is available.

Any impact of significant scale can’t happen if we go it alone. We need collaboration especially as we operate in a sector that has so much potential to change things for the better.

The Domestic Abuse Housing Allice (DAHA) does just that. It exists to improve the sector’s response to domestic abuse through the introduction and adoption of an established set of standards and an accreditation process.

Today, as the 16 days of action campaign comes to an end we continue our journey. It’s with great pride that we’re able to say that Bromford’s now a Domestic Housing Alliance Affiliated Member.

I love to highlight the stories that make Bromford and our customers stand out.

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