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A partnership between Bromford and leading UK mixed-tenure developer Countryside, has been given the green light to build 375 new homes on the site of a former factory in, Apley, Telford.

The former Maxell factory will be demolished to make way for a total of 375 much needed two-, three- and four-bedroom properties. Bromford has agreed to acquire 118 of these properties, providing high quality, affordable living environments for hundreds of families.

Charlton Gardens, the new residential area that has been approved by Telford and Wrekin Council, will include:

  • landscaping
  • an open space with children’s play area
  • attenuation areas (to manage heavy rainfall)
  • better footpaths and cycle routes linking the surrounding woodland areas

The area will offer new links to the A442 Queens Way at the north of the site and views of open countryside beyond; to the east lies Apley Pool and Apley Woods; and to the south is Apley castle, which contains some relatively new build residential development, Severn Hospice and The Princess Royal Hospital.

Ellen Copeland, regional development manager at Bromford said,

We already own more than 1,300 homes in Telford and Wrekin but know there is demand for more affordable homes in the area. We’re excited to be working with Countryside on this project to regenerate this site with quality new homes. Using funding we’ve received from Homes England as one of its strategic partners, we are acquiring 118 homes at Charlton Gardens, which allows us to increase our presence in the area and for more customers to benefit from working with our neighbourhood coaches to enable them to thrive.

Gino Siani, managing director partnerships Midlands, commented:

Countryside is committed to regenerating areas and creating communities that people can be proud of. This site has laid empty for over seven years now and it’s time for it to be redeveloped into much needed housing for the area. Charlton Gardens is in an excellent location, just five miles from central Telford and only two miles from the historic market town of Wellington. The site has been carefully designed to maximise the stunning views of the nearby Wreakin Hills and North Shropshire area of natural outstanding beauty. Add to this, great local schools and transport links and Charlton Gardens is the perfect place to put down roots. We are delighted to be partnering with Bromford on this inclusive residential development, which will create housing for people, no matter what their circumstance.

Outline planning permission was secured for a multi-use development back in 2015 on the brownfield site.

An illustration of the proposed site

An illustration of the proposed site

Writing about all things housing related for more than 10 years.

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