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Bromford shortlisted for this year’s National Business Awards

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We are today celebrating the news that we have been announced as a finalist in the prestigious National Business Awards.

We have been shortlisted in the ‘Social Enterprise of the Year’ category, going up against organisations including Ashley Community & Housing Ltd, City Health Care Partnership CIC and Global Action Plan.

Transforming ourselves from a traditional housing association into a social enterprise, we deliver affordable homes, specialist support, employment skills and volunteering advice for 60,000 customers across central England. Our purpose is to inspire people to be the very best that they can be and create social value for our customers, their communities and for UK PLC.

Back in 2012, we revolutionised our relationship with customers through the implementation of the Bromford Deal – an approach that enables and coaches customers to use their new tenancy as a springboard and take personal responsibility to build networks and get into training, work or volunteering. This enabling relationship on such a large scale sets us apart from other housing providers.

We want to change lives so ‘people outcomes’ are one of the most important measures of growth. Over two years, 4,500 customers on the Deal have received enhanced life skills support – 23% more are now contributing to their community because of our interventions.

Katy Jones, Director, Financial Advisory & Capital, ClearlySo, judge for the category said: “Demonstrating how Housing Associations can combine financial sustainability with a values-driven business model, the Bromford Deal has dramatically increased Bromford’s support to residents and motivated and developed staff. A new approach to community investment by a forward-thinking HA.”

Commenting on the announcement, Nick Cummins executive director for Bromford said: "We are delighted that we have been shortlisted for an NBA award for the third consecutive year. The Deal is just one element of the way we are developing our enterprise. The cycle of poverty and deprivation can be passed on from one generation to the next, limiting life chances. The Deal aims to break that cycle by helping to support both parents and their children to reach their full potential.”

Winners of the National Business Awards will be announced at a gala dinner held on 11 November at Park Lane’s Grosvenor House Hotel, London.