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Bromford's Young Families Scheme in Swindon supported by local Asda

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Asda in Tewkesbury Way, West Swindon Centre, has nominated Bromford’s young family scheme in Beaumaris Road to receive tokens from shoppers to help fund outdoor play equipment for the children.

Threatened with homelessness, young parents at the scheme range in age from 16 to 29 and all have children under five years old. Parents are in education, volunteering within the local community or in receipt of a low income.

Sue Preater, support worker at the scheme said: “We have built a really good relationship with Asda and our families are delighted that we have been chosen  – it is the supermarket they use so if any shoppers want to support a truly local cause, we are literally a stone’s throw away!”

Asda community life campion at Asda in, Jan Kilby said: “I spent some time with Beaumaris Road tenants at Christmas. The facilities, support and safety offered to these young mums and their babies are outstanding. Staff on site seem to have a real passion to deliver the very best for these families. The girls themselves and their children were a delight. Children just enjoy the magic of Christmas, but the sheer surprise and joy shown by the girls when they were given a small gift was really touching.”

Sue added: “Bromford is a business with a strong social mission and we want to inspire our customers to be the best they can be. We’re passionate about everything we do and proud to be making a difference.”

For more information on the work of Bromford go to

Lisa’s story

Lisa was previously helped by one of our floating support workers. She was in an aggressive, controlling relationship and was left feeling worthless. With nowhere to live, no job and no money, Bromford helped her find a flat and she says her life has "changed for the better."

Lisa had been living in one-bedroom accommodation with her three-year-old son for a year. Her partner at the time was controlling, “both physically and emotionally”, and Lisa was stressed and had depression. She suffered panic attacks, felt trapped and that she was a failure.

“I wasn’t achieving anything, I wasn’t ‘allowed’ to go to work and had to be a stay-at-home mum but I’m more than that.”

Bromford was recommended to Lisa and helped her to get a two-bedroom flat, supported her with her debts, money management and how to get control back in her life. “I would have nothing without Bromford, they are so encouraging.”

Lisa is now thinking about a career. “With Bromford’s support and encouragement I am doing a course and voluntary work and I want to be a support worker. I can relate as my life has been up and down but I have gone from bad to good times and it’s all changed for the better – in fact there is so much positive in my life today, it’s unbelievable!”


Picture caption: One of our newest residents at Beaumaris Road.