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Continuity as CEO to step down

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After 30 hugely successful years at the helm of Bromford, Mick Kent has announced he is stepping down as CEO.


The timing of the announcement is significant for both the organisation and Mick personally. Only last year Bromford celebrated its 50th anniversary, whilst Mick himself clocked up three decades of service and was honoured with an OBE for his contribution to housing. So it seems the time was right for such a critical departure as Mick explains:

"The time’s right for me now to pursue some exciting opportunities, both personally and professionally. The Board have been aware of my intentions for some time and they and I were determined to ensure that both my departure and the appointment of my successor should be carried out in a way that holds true to Bromford’s values."

Mick will continue to practice his "we are all trainees" mantra by working his notice as a sabbatical period participating in the prestigious Advanced Leadership Initiative programme at Harvard University. This will build on the previous time he spent at the world-renowned Havard Business School in 2004. Just as he brought that learning back to the business by launching Bromford’s highly respected Leadership Academy, he will again bring back his learning and research findings from this programme to support colleagues in developing the further evolution of the Bromford Deal.


Mick’s move is a massive change for Bromford, but in order to preserve his legacy and hold true to the "grow your own" principle the Board decided to look first at potential internal candidates when considering his successor. .

After a very rigorous assessment process they are delighted to announce that executive director Philippa Jones has been appointed as CEO of the social enterprise from January 2015, and in the role of CEO designate until this point. As executive director Philippa is currently responsible for new homes, people, communications and governance.

Board Chair Tony Crawford confirmed her appointment saying:

"Philippa has been a fundamental part of the Bromford story for over 26 years, holding leadership roles right across the business. Following 30 years of exceptional success under Mick’s leadership the Board is very confident that Philippa is the ideal person to steer the organisation through the coming period of huge change, both internal and external"

When asked about her new role Philippa said:

"I’m thrilled to be taking on the CEO job at Bromford, the organisation I’ve been extremely proud to be part of for 26 years. Our culture and strategic direction have meant that Bromford’s taken some brave decisions over the past 50 years and I intend to continue in this vein – something I refer to as courageous continuity."

As CEO designate Philippa will work alongside Mick until he starts his sabbatical period in January 2015 when she will take over as CEO.

Mick is delighted to hand over the baton to someone so steeped in the Bromford culture and commented:

"The past 30 years at Bromford have shown me what can be achieved when you have a fantastic family of colleagues who demonstrate every day their passion and commitment to the work we do. My aim has always been to help create a platform on which other people can give their best. That’s what I’ve always tried to do for Bromford colleagues and what we are now beginning to do for customers too through the Bromford Deal."