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Boost to supported housing in Cheltenham

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Bromford, one of the region's leading housing providers, is set to throw open the doors to a brand new supported housing scheme in Cheltenham.

The Arkells, on Whaddon Road, will house local young people who are homeless or threatened with homelessness in 24 modern flats, replacing Bromford's 15-flat development on Winchcombe Street.

On the site of the former Arkells Brewery Cat and Fiddle pub, the development will ensure that housing provision for short term accommodation of homeless young people in Cheltenham continues to increase with residents set to make their big move from Winchcombe Street on Monday (1st October).

Working with County Community Projects (CCP), the Arkells will provide a mixture of self-contained and shared flats designed to help support 16-25 year olds through the initial shock of becoming homeless through to independent living. This includes helping residents to manage their own finances, find and maintain jobs, health and wellbeing, maintaining their flat and eventually finding their own home.

Bromford's in-house landscaping team will also be lending a hand on the day of the big move, providing vehicles and colleagues to help transfer all residents' possessions to their new homes and helping them to settle in.

Jack Gayton receives support from CCP and is one of the many new residents moving into the Bromford development. With many of the young people having an input into the design of their rooms, everyone is raring to get in and settled, including Jack. He said, "I am over the moon about moving into the new building; it will really help me with my skills and learning, such as budgeting, so hopefully I'll be more confident to live independently." 

Anita Russell, Business Manager for Bromford Support, says the opening of The Arkells responded to the need for supported accommodation and extended the opportunity for young people within the district. She said, "We believe everyone needs the opportunity to have a great place to live, which offers the right level of support and inspires them to become the best they can be. It's great to have been involved with this significant project and making this happen for so many young people.

"The opening of The Arkells is the result of successful partnership working with the local authority and Supporting People Commissioners to develop supported housing accommodation that will respond to the needs of young people in the district."


The redevelopment of the Cat and Fiddle site means that a vacant, boarded up property has now been put to good use, rather than becoming an eyesore for local residents. 

For more information on the work Bromford does for young people in Cheltenham, visit


Photo Call:

The big move into The Arkells will take place on Monday 1st October. Reporters and photographers are invited to attend the move to chat with colleagues and customers about the new development, and take a tour of the new scheme.

To visit The Arkells or for more information, contact Bromford Communications Specialist Jarrod Williams on 01902396824, tweets @JarrodWilliams


Editors Notes:

Eligibility for residency in The Arkells:
  • Single People.
  • Aged 16-25 years.
  • Vulnerable.
  • Homeless, threatened with homelessness or living in short term or unsuitable accommodation.
  • Assessed needs meet the aims and objectives of the service.
  • Willing to engage in a programme of support. 
Aims and Objectives of the Service.

The support service is funded through Supporting People to provide housing related support with the aim of enabling young people to identify their own needs and help them meet those needs.  This will include:

  • The housing related support delivered at this service consists of:
  • Advice and support on repair work / home improvement work
  • Liaison with statutory and voluntary services
  • Culture-specific housing related support
  • Help finding other accommodation
  • Help maintaining the safety and security of the dwelling
  • Help in setting up and maintaining home or tenancy
  • Facilitating social interaction and overcoming social isolation
  • Signposting to culture specific health/ treatment services
  • Signposting to specific legal services
  • Help in managing finances and benefit claims
  • Signposting to local community organisations
  • Supervision and monitoring of health and wellbeing