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Bromford development challenge for Gino

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Gino Siani strengthens the development team at a time when Bromford is bucking the trend in social housing construction* with a commitment to build at least 800 homes a year, rising to as many as 1,500 homes a year by 2016.

His role as head of business development sees him reporting to director of development Penny Downing, who describes Gino as playing a key part in helping her team to hit new homes growth targets.

"These are exciting and challenging times for Bromford and the affordable housing sector as a whole," says Gino, who is based at Bromford's Friars Gate office in Solihull although his work will take him to all parts of central England.

"There is now much less government grant to go round and yet the need for high-quality affordable housing is greater than ever. Bromford is determined to meet this need and has set some ambitious house building targets over the next five years.

"I hope to play my part in maintaining and enhancing Bromford's reputation as the leading provider of affordable housing in Central England and a partner of choice for all our external stakeholders."

Gino, 45, joins Bromford from Waterloo Housing Group and has worked for other housing associations as well as Birmingham City Council and the DBK Back consultancy.

Penny welcomes him to Bromford saying: "Gino is an invaluable addition to the team. He brings a wealth of experience to Bromford, having built up strong, fruitful relationships with local authorities, developers, consultants and external stakeholders in his previous job and will complement our land and outright activity.

"New business development and managing our relationships with a wide variety of partners - often in new and creative ways - is more important than ever at a time when Bromford is rising to the challenge set by government with a proposition that will make the new affordable rents model really work.

"We've put together a package of new supply and internally-generated capacity to use with limited grant support to deliver more homes for affordable rent and low-cost home ownership. Last year saw Bromford secure £15.6m of HCA investment - against a target of £13.4m - and we are now bidding for a single, financially transparent four-year delivery agreement with the HCA under the new affordable rent development framework.

"It's all part of the push that, despite tough market conditions, saw nearly 700 new homes started in 2010-11, with a plan to ramp up to 1,500 a year by 2016 and to maintain our position as a leading developer of affordable homes."

* Inside Housing reported on May 6 that Bromford was one of only two leading housing associations which expect to deliver more homes under the new affordable rent regime. The magazine polled 20 top HAs in England.