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Rising Star Carla quizzes Bromford’s Helen

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Bromford's Helen Collins focuses on the future in a major Inside Housing feature published today (Friday).

It was in her capacity as president of the Chartered Institute of Housing that Helen and CIH deputy president Robin Lawler faced a good-natured grilling by Rising Star victor Carla Keegans.

The question-and-answer session - covering everything from CIH membership fees to how to make people care about housing - made a centre-page feature in the latest edition of the magazine.

Carla was given the chance to turn the tables after outpointing Bromford's own Rising Star finalist, Rishi Spolia, in what she described as a "daunting" showdown at the CIH conference in Harrogate a few months ago.

Helen, who leads Bromford's development team, clearly enjoyed the session and her answers make lively and informative reading.

A prime example is her response to Carla's question asking how the CIH and the sector as a whole can link housing into the broader localism agenda, the big society.

"When you work in housing, you see the difference you make everyday to people, the things that just help people get on," replies Helen.

"So we know it - but we haven't been able to quite crack getting that message out. There is still work to do around public relations for the sector…

"Housing is a values-based place to work. Loads of people fall into housing and then once they're in, they fall in love with it. The CIH has a big role to play in promoting that, in promoting the difference it makes to society."

To read the full interview visit the Inside Housing website.