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Bromford customers take first step in shaping future

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Bromford customers from Staffordshire made the most of their chance to find out more about some of the housing professionals who manage their neighbourhoods.

Sarah Tabberer, Curtis O'Neil, Lesley Barton-Allen and Jill and Gary Ford were welcomed to Bromford's Stowe Road office in Lichfield after responding to a call to join the leading social landlord's customer influence team.

The meet-and-greet session was organised as the start of a formal induction process for the five recruits, who will play active roles in shaping how Bromford manages homes and services and measures up to expectations.

Resident development advisor Sarah Terry, who played a key role in Bromford's "Get involved and have influence" campaign aimed at people renting or buying Bromford homes or receiving Bromford support services, was full of praise for the new joiners.

"Our aim at this first session was to make the newly-recruited customers feel comfortable and to get to know us as well as a bit about what goes on behind the scenes at Bromford," said Sarah.

"Customers mingled with colleagues before watching a selection of brief presentations by people working at Stowe Road. They found the session extremely useful and really enjoyed having the opportunity to mix with colleagues and ask questions.

"Customer opinion is really important to us and this is a golden opportunity for some of them to influence the way we do everything from repairs to how we contact customers by offering their honest criticism, views and ideas."

Sarah and fellow Advance team member Michael Pritchard introduced a series of colleagues based at Stowe Road - Bromford Living housing manager Jean Williams, neighbourhood manager Lorna Walker and head of neighbourhoods Julie Walker - as well as Alyce Williams from the contact centre.

The new customer influence members were also joined by two more experienced members, Wendy Dugmore and Trevor Hill.

An induction session for the recruits will follow in September as well as Make a Difference Every Day training. All of the recruits will work towards achieving an accredited Award in Progression.

Some will work alongside Bromford's economic inclusion team to support the delivery of local job clubs and others will help to measure performance and to improve services at one of the leading providers of affordable housing in central England.

If you want to find out more about how Bromford is empowering customers, read the Annual Review 2011, Bromford Street. You can download a PDF version or view the 24-page report online at