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Connecting communities on #HousingDay and every day

Bromford is delighted to again support #HousingDay by showcasing the work we’re doing to build sustainable long-term communities through our new coaching approach.

Connecting communities is the theme of this year’s event and this is particularly relevant for Bromford following the launch of our 2016-20 strategy last month, where we detailed our brand new coaching-based approach to building on the strengths in communities. Back in 2015 we piloted a range of services for customers that aimed to coach and empower people to take control of their own lives. Using that learning we’ve decided to invest £3.5m in our new localities model which will see us play a far more proactive role in our communities – developing strong and trusting relationships with people which focus on the positives rather than the negatives.

We’re doing this by shaking off the traditional model for housing management where each housing manager used to be responsible for up to 500 homes. Instead, our neighbourhood coaches will work on far smaller patches of 175 homes which will enable them to get to know customers and support them to achieve their goals or aspirations. And rather than being known as a fixer of problems, Bromford will connect different people in the community to support each other. Our estimates show us that we’ll start to see a return on this investment by 2019.

For #HousingDay we’re sharing stories, case studies and insights into our new way of working which show that by engaging with customers we can empower them to thrive whatever their gift or talent. In recognition of that sentiment we’ll be using our new #EngageEmpowerThrive hashtag so please give it a search!

If you’re attending the National Housing Federation’s Annual Conference on Thursday you can also check out our chief executive Philippa Jones who will be explaining our new approach and the drivers behind it.



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