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Sarah Simpson

Our board
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  • Non-executive director


Sarah is a customer experience expert who has used her infectious passion for creating great experiences to build customer-centric cultures within travel and leisure businesses over the past 18 years. She believes that every company should strive to create a world-class customer experience. 

Working within customer service and experience roles, she has helped brands better understand their customers, identified priorities for improvement and implemented change. She’s contributed to the success of well-known brands such as National Express, First Group, Sky Betting & Gaming and 

Sarah is currently leading the customer care team at Polestar. The work of her teams has been recognised by industry accolades on many occasions from the National Customer Service Awards and Employee Experience Awards to Which?