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Change4Life and Disney to 'shake up' the summer

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Change4Life with Disney is set to launch a major new campaign this summer to help kids move more.

Through the 10 Minute Shake Up campaign, Change4Life and Disney aim to bring a little magic to families, with the ambition of getting kids across the country moving for an extra 100 million minutes this summer.

We recognise that the summer holidays are long, which can be a real struggle for parents. This campaign aims to shake things up and provide helpful tools and inspiration to families.

Those who sign up for 10 Minute Shake Up will receive a free pack containing inspiration, ideas and tools to help kids on their way to achieving their recommended 60 minutes of moderate to vigorous activity per day. Packs include a stopwatch for timing 10 minutes of activity, a wall chart, reward stickers and 10 Minute Shake Up Disney character activity cards. There will also be a load of great content online to keep kids inspired over the summer.

The campaign aims to help the 4 in 5 children who currently do not achieve the recommended 60 minutes of exercise per day and the 40% who do less than 30 minutes per day, by helping to break it down into 10 minute bursts of fun!

We all know that children need 60 minutes of activity a day and evidence clearly demonstrates the benefits of children achieving 10 minutes or more moderate to vigorous activity, several times a day. This is enough to improve fitness and health overall.

Those wanting to sign up should search Change4Life and register for their free pack with stopwatch.

Communication specialist - My days are spent telling stories, networking, copywriting, posting on social media and delivering training to colleagues - a bit of everything really! 

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