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Bromford pledges £75,000 to Wolverhampton Youth Zone

We have become a founder patron of Wolverhampton's Youth Zone or 'The Way', a purpose-built facility for young people expected to open in early 2016. 

The Way will transform the lives of young people aged 8-19 (and up to 25 for those with disabilities) by giving them ‘somewhere to go, something to do and someone to talk to.’

Bromford director John Wade said: “We are delighted to confirm our support for this exciting project. With over 2,600 customers and more than a quarter of colleagues living in Wolverhampton, we are ideally placed to get involved and share a determination to improve the lives of young people, believing that everyone has the potential to be the best they can be.”

Alice Davey, general manager at The Way said: “The Way will enable the young people of Wolverhampton to raise their aspirations and develop confidence, creating a happier, healthier generation. We are thrilled that Bromford is supporting us as we share a common goal. We have seen from other Youth Zones across the country that there are proven benefits to health and wellbeing, as well as improved relationships at home and at school, better results, greater awareness of the risks of alcohol and drugs, more taking regular exercise and huge reductions in anti-social behaviour.”

Bromford is investing £25,000 a year over the next three years and will initially be discussing the potential for joint working around employment and volunteering for its customers and exploring ways for colleagues to get involved. John concluded: “We have lots of ideas so we look forward to developing other opportunities together in the months and years ahead.”

Additional information:

The Way on Worcester Street, Wolverhampton is based on existing Youth Zones in Carlisle, Oldham, Manchester, Blackburn and Wigan, which were all created in the image of the original Bolton Lads and Girls Club model, set up over 125 years ago and one of the first organisations in the North West to recognise the importance of providing young people with a safe haven to spend their free time.

Open for all young people every day of the year, there will be over 20 activities to choose from including sport, fitness, dance, arts, music, media, enterprise, wellbeing and self-improvement. All facilities are state-of-the-art and include a high spec music room, a 3G pitch, enterprise media suite, climbing wall, multi-use four court sports hall, café, dance studio, gym, cooking area, general recreation area and more.

Photo shows Philippa Rogers from Bromford (centre) with young people involved in The Way's youth board who are helping to influence the development of the Youth Zone.

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