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50-day challenge marks milestone anniversary

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Local social business Bromford, which provides housing and specialist support to customers across Warwickshire, is celebrating 50 years of helping people be their best with a 50 day ‘physical challenge’ to raise money for charity.

Colleagues from Bromford’s North Warwickshire team, along with the Bromford Hub in Atherstone, are asking their customers, family and friends to set themselves a physical challenge to raise money for the ‘YouCan' good cause, which aims to help people bring ideas to life in the form of community projects. 

With many of Bromford Support customers having varying abilities, the challenges can be absolutely anything, with those who want to get involved able to put in as much effort as they can. With 50 days to meet their ‘Big 50’ Challenge starting from the 19th July, participants have been asked to raise £5.00 each, if not more, meaning everyone can get involved. Fundraisers are already setting off on their challenges with customers completing 50 circuits of their street in a wheelchair, a 50 Wii-game marathon and 50 strokes on a rowing machine. 

Other ideas for the more able-bodied include 50 press-ups and sit-ups or a 50-minute run, with the only stipulation being that events must be completed by Friday 6th September. 

Bromford support worker Donna Smith, who has helped organise the event, said: “We support people with a variety of needs and abilities and want everyone to feel included, so they feel they can make a difference no matter what challenges they face.  

“Many of our customers are on limited budgets and can be quite isolated, not having many friends and family to turn to for support, which is why we kept the target low so that everyone can feel a sense of achievement when handing in their sponsor money.  It can be quite difficult for people to continually accept support and this is a way of empowering people to give something back.”

To launch the event, a group of customers will kick off the first challenge at Bromford’s Atherstone Hub, which provides drop-in support and courses for people with learning difficulties.

Maxine Bennett, a hub advisor, is organising a fifty game marathon on Wii sports for her customers and their friends.  Maxine said: “It’s a brilliant challenge, no one needs to feel left out and we will have lots of fun in the process.  The Hub is a place where adults with learning disabilities, and their support network, can get information and advice to enable them to have greater choices and control in their own lives. 

“It’s fantastic that we can use the hub as not only a recognised ‘safer place’ in Atherstone, but also as the center of such a friendly and vibrant community.”

The challenge will finish on Friday 6th September; when colleagues from Bromford Support complete a canal walk from Nuneaton to Atherstone.

If you would like to find out more and to get involved with your own physical challenge please contact Donna Smith on 07912275267 or phone the Bromford Nuneaton office on 02476 373603.


Notes to Editors: 

On 21st November 1963 a group of Midland's professionals decided to take action to help local people who were struggling to afford to put a roof over their head. From this, Bromford was born.

Since that time thousands of lives have been transformed. Bromford now helps over 27000 customers with affordable homes, over 9000 customers with specialist support as well as providing outright sale and shared ownership homes to those jumping onto the property ladder.



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