New life for Holyhead Road site
A derelict patch of ground in Telford has been given a new lease
of life by Bromford, one of the region's leading affordable housing
and specialist support providers, who have turned the former
brownfields site into a new 52 home development.
The unique development on Holyhead Rd, Telford, contains of a
mixture of affordable
homes for rent, shared ownership properties for those looking
to move into their first home, as well as a support
scheme for adults with learning difficulties.
At an official key handover ceremony yesterday, local councilors
had a chance to tour the £7m development and meet some of the new
residents, including Gina Lloyd, who said the new home would "open
a new chapter in my life".
She continued, "I move in on Friday and it can't come quick
enough, I'm so excited to be able to call somewhere my home. I've
started a new job so it's a mad exciting time, but this property
will help me move forward with my life. I'm so happy, I feel like
everything is looking up for me."
The innovative development, a first for Bromford's
in-house construction team BDL, sees a mixture
of sustainable homes with unique features such as solar paneling
and heat recovery systems. The scheme also makes use of
'Homezones'; an initiative that sees shared surface areas for cars,
pedestrians, and cyclists to encourage lower vehicle speeds.
All 52 properties are also 'lifetime homes', designed for people
of all ages and fully accessible, so residents won't have to move
out due to mobility issues in later life.
This development is a landmark project for Bromford, with all
arms of the business working on one site. Including a housing
related support scheme from Bromford Support, shared ownership
homes from Bromford Homes and rental properties from Bromford
Living, the site has allowed Bromford's in-house construction team
to gain valuable experience at building a variety of family homes
that use the latest in housing innovation, while maintaining an
Bromford Development Manager Jo Noakes believes the
HollyHead Rd development is a significant milestone for Bromford
and the wider community.
She said; "This is as fantastic development, with the
quality of design and construction something to be trully proud of
for all involved. This scheme is an excellent example of
partnership working between Bromford and the council and has
successfully transformed a derelict site and provided much needed,
high quality, energy efficient accommodation for local residents.
"We're not in the business of building properties, we're
in the business of building homes and creating thriving new
communities. Hopefully this will be the start of a long
relationship helping to regenerate housing across Telford."
Councilor Charles Smith,
Telford and Wrekin Cabinet Member for Housing
Regeneration & Economic Development, praised the scheme for its
design and for helping transform a disused 'eyesore' in Ketley.
He said; "It is amazing to see this eyesore brownfield site
tided up and transformed into a marvelous estate. The borough is in
vital need of new properties, and with Bromford's track record of
producing high quality homes, we will continue to work with them
for the foreseeable future.
"This site is a fantastic example of what partnership working
can produce, with well-designed buildings that blend well together,
as well as a safe open space for families. We look forward to
seeing the same great work across the Telford Small sites
Ketley and Oakengates Councilor Hilda Rhodes was also
overwhelmed by Holyhead Rd. She said; "I was so happy when Bromford
put in a planning application to regenerate this site.
"I've always lived in this area, and it's great to see the site
return to its former glory, providing housing for my constituents.
The whole project has been fantastic, and it's great to see a
support scheme for adults with learning difficulties, promoting
their own independence."
Bromford will continue to run tests on the efficiency of the
sustainable homes, with the hope of bringing more eco-friendly
homes to others developments across Telford.
Notes to editors:
For more information, contact Communications Specialist Jarrod
Williams on 01902396824, email
Photo: Bromford Executive Director Nick Cummins
(Left) with homeowner Gina Lloyd and Cllr Charles Smith Street Names:
`Beards Row' is named after
a patch of land opposite the development which is known as
`Pauline Close' is named
after the late Councillor Pauline Picken, Ketley Parish Councillor
and former Chair of the Council. Pauline also lived very close to
the development (Sandbrook).
Supported Housing (adults with learning difficulties)
7 x 1 bed apartments
Resource unit for Support Workers
4 x 2 bed maisonettes
7 x 2 bed houses
10 x 3 bed houses
6 x 4 bed houses
10 x 2 bed houses
5 x 3 bed houses
2 x 4 bed houses
The Homes & Communities Agency were unable to provide grant
funding for this scheme due to applications being made late in a
four year programme when all grants had been allocated. Very
supportive of this mixed tenure schem, the HCA approved Bromford
utilising monies from a 'recycled grant pot'.
All homes are designed and constructed to meet...
Homes & Communities Agency - Design & Quality
100% lifetime Homes
Housing Quality Indicators
48 homes at Code for sustainable homes Level 3
2 homes at Code for sustainable homes Level 4
2 homes at Code for sustainable homes Level 6