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In 2011 we introduced the Bromford Deal, a new type of relationship between the customer and Bromford with one central aim: putting the customer at the heart of everything we do. Using the home as a springboard, we set about getting to know our customers, building relationships based on mutual trust and helping them to make positive choices and work towards their goals.

‘The Deal’ has evolved as we’ve learnt what works. But our core belief, that with the right home and the right relationship every one of our customers can achieve more, is still at the heart of our business. And that’s why our new coaching approach aims to bring this partnership alive for every customer and community. Because, ultimately, we’ve learnt that this relationship is the most important part in changing the lives of our customers and their neighbourhoods for the long-term.

No longer the fixer that dips in and out of communities when there’s a problem, our neighbourhood coaches focus on the positives in people – what they can do, rather than what they can’t. It’s about coaching customers to take control of their own lives so that individuals can work together, build bridges and help make the place they live somewhere that is lively and desirable for others.

Find out more about our coaching approach and the role of a neighbourhood coach by clicking on the links below.