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Retirement Living model

About our Retirement Living model

Bromford’s Retirement Living development brings something distinct to the market – an aspirational independent living experience for older people that builds on our trusted reputation and customer service. We can achieve this by having created a model which differs from our competitors in terms of the approach to development, on site services and marketing.

Good quality retirement living sites for schemes of circa 70 apartments will be located in a prominent position amidst other residential development with good access to local services including shops and GP’s.

Our model is based on a 60 unit apartment scheme (1/3rd rent, 1/3rd shared ownership and 1/3rd outright sales) but would not discount both larger and smaller schemes that are viable and affordable in the longer term against agreed parameters. However, we do not propose to build big care villages of 150-250 units as we consider that this segment of the market is covered by other established providers.

We are selling the lifestyle, access to care when needed, a supportive sales process, the Bromford offer, the opportunity to develop friendships and avoid loneliness, security, reduced living costs and retained equity. All this enables the residents along with their families to plan for their future and their changing needs and feel secure against these changes.

Our aspirational independent living experience for older people boasts:
  • Eye-catching, quality external and internal design
  • High quality fittings and services designed with residents in mind
  • Attractive hotel-style lobby
  • Bistro service café and seating areas
  • Hairdresser
  • Mini gym
  • Multi-purpose hall
  • Laundry
  • Assisted bathrooms
  • 24 hour on-site emergency cover
  • Scheme Manager
  • Extra Caretaker service